The name Soypa was created accidentally, as my sister wrongly memorized that it means soap in Icelandic (Sápa), not knowing that she became Soypa's godmother.
Who is behind Soypa?
My name is Anđela, creator of the Soypa project. In 2019, while living in Reykjavik, Iceland, I was inspired to combine my passion for geology and sustainable living to create a line of soaps that pay homage to the beauty of the natural world.
I was always fascinated by geology, which is reflected in the unique designs of my Icelandic Collection. But it was my move to Iceland and education in sustainable development that truly opened my eyes to the importance of protecting our planet. I was inspired by the stunning scenery of Iceland and the power of the sea, which is why I use sea salt in all of my soaps as a symbol of my respect for the oceans.
As a crazy plant lady, animal lover, and dog owner, I am passionate about promoting sustainable living. Through my work, I want to send a message that it is important to protect our planet and to reduce waste. Join me on this journey to a more sustainable future!
How it all started?
The University of Iceland's Environment and Natural Resources Programme opened my eyes to the significant impact our consumption and personal choices have on the environment and humanity. With the aim of lessening my impact on the environment and harnessing my creativity, I began producing my own soap.
I craved more control over the ingredients and a wider range of options after relying on other soaps, which inspired me to make my first soap. Additionally, due to having sensitive skin, I encountered difficulty in finding appropriate products.
This led to soap making becoming a cherished hobby. I spent over a year creating soaps before deciding to turn it into a business as I just couldn't stop creating new recipes. Due to changes in my life, Soypa is now a Dutch company located in Den Haag.
Mission, vision and core values
The mission of the company is to encourage people to shift towards sustainable lifestyle.
Soypa's vision is to be an inspiration for change.
Soypa soaps include the plant-based ingredients, the design, and the story behind each product. The formula is based on:
(coconut, olive, sweet almond, apricot, sunflower, castor oil, shea butter)
- Sea salt from Westfjords, Iceland and from Adriatic sea
- mineral and plant-based pigments (kaolin and Moroccan clays, natural indigo powder, ethically sourced mica)
- a mix of 3 different essential oils in each soap
- active ingredients such as Panthenol, Allantoin, Plant extracts
The first collection inspired by Iceland contains six soaps reflecting some of the Icelandic locations or features in the design and scents, where the whole soap-making story started. Moreover, all soaps contain salt harvested from the furthest part of Iceland - the Westfjords.